How importance to check and re-check Your Landing Page

Posted on June 4, 2009 by admin48 Comments »

Almost two months I’ve been running PPC Marketing using Adwords, I’m quite satisfied with the result wherein I generated 105.53% ROI during 45 days. Although such was the case, I do straight away researching and implementing any optimization tips that I found, including Landing Page optimization.

Today I check my landing page to ensure that there’re no any problems. When I check it, the worst occurrence just happened with my landing page, my landing page has no call to action button. How stupid I am! I just spent my money for nothing.

Without any delay, immediately I try to fix it. And the problem is on a file that lades “call to action button”, I didn’t complete uploading it when I update that file. I just think I have done and everything is ok. I think my landing page is going well although I didn’t check it again. But I’m wrong.

Based on this incident, how very importance to check and re-check your landing page, to ensure everything is going well, such as loading time, capability with any browsers, and the call to action button.

What if that problem was your landing page links didn’t work properly? You’ve just threw potentially millions of dollars away for rushing the launch of a campaign. It’s happened to me which is the reason I will create this checklist for you to go through after each campaign is ready to go.

That mark quote is taken from Richard Bonner (aka. Richardbonner.net), he just posted “Pre Campaign Launch Checklist” article. Thanks Richard for the nice article! I’ll try always to check and re-check my landing page and other aspects before I turn a campaign on.

Posted in Marketing & Advertising |

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48 Responses to “How importance to check and re-check Your Landing Page”

on 08 Jun 2009 at 9:43 pmCheap car rental

You created a landing page and need help in making it live on your website? Do you have the FTP info? It is very easy, just connect to your server and upload all the files… make sure you place the files in a folder with a seo friendly name, could be the product name.
on 09 Jun 2009 at 12:18 pmadmin

Thanks for the advice
The problem is I just failed to upload that file. Until I found the problem so I fix it immediately by uploading the correct file.
on 13 Jun 2009 at 5:06 pmMelayu Boleh

ehm. i guess we always need to keep checking. Thats the another way to maintain our landing page and get customer.

Melayu Bolehs last blog post..Tips Melayu Boleh: Apa yang anda tahu tentang Rahsia Malam Pertama?
on 28 Jun 2009 at 7:55 pmzalds

i agree..

it is a MUST to check your landing page, not only the call to actions buttons but also the affiliate links, tracking, pixels.. etc….

btw, nice net you have there.. as for me my campaign only did 60% net last month..

When are you going to post your affilaite earning report here..:)

zaldss last blog post..The Google Ad Auction
on 03 Jul 2009 at 11:16 pmCheap car rental

I strongly belive that a landing page to redirect a visitor could be used as one website for affiliate business withot having to build a whole website, as a matter of fact I know very little about bilding a website of several pages.
on 03 Jul 2009 at 11:17 pmCheap car rental

Save your home page as every name you want for a page, this will keep you compnents you want for inage, (if you want). Set a button somewher in each page and set link to “my page’ and click “choose”, a list will come up of every one you made.
on 15 Jul 2009 at 6:58 pmzalds

hows your June earning.. did they pay you now?

zaldss last blog post..My First PPC to CPA Affiliate Marketing Campaign
on 16 Jul 2009 at 12:32 pmadmin

@zalds
Yups, I got paid.
But it regrettable, I have to build new campaign due my previous campaign has been stopped.
on 16 Jul 2009 at 12:35 pmzalds

good to know that you got paid.

try other offer that will work in the same geo / keyword.. I works for me. change the offer and restart your money making machine easily.

zaldss last blog post..My First PPC to CPA Affiliate Marketing Campaign
on 24 Jul 2009 at 7:40 pmCustom term paper

its very important to check the landing pages as i have noticed while clicked on some Adsense ads the landing page shows Error or doesnt open. I also read on some blog few days back about the same. i think Google needs to take some action or make the advertisers alert about it
on 02 Aug 2009 at 2:50 amCheap car rental

My SB card is current, the login info goes through fine, and says Im connected. But never makes one last load, to give me connection. I use Vista, and have had no problem before last week.
on 02 Aug 2009 at 2:51 amCheap car rental

Definetly ask one of the partners at the store you’re visiting. They’ll help you get online. I know we’ve been having a lot of little glitches with it at most stores right now.
on 02 Aug 2009 at 2:51 amCheap car rental

You created a landing page and need help in making it live on your website? Do you have the FTP info? It is very easy, just connect to your server and upload all the files…
on 02 Aug 2009 at 2:52 amCheap car rental

It is very easy, just connect to your server and upload all the files… make sure you place the files in a folder with a seo friendly name, could be the product name…
on 07 Aug 2009 at 6:31 amRidiculous blogger

no call to action button?

That is very terrible, that means that no matter how much you spent on ppc campaign, you won’t be making money from it.
on 16 Aug 2009 at 8:22 pmMelvin

Richard Bonner is a great affiliate. I have been following some of his tips…
on 02 Sep 2009 at 3:33 amCheap car rental

Crappy landing pages are not hard to make. Good and effective landing pages are difficult to create and can be somewhat more of an art form than a science – until you get the hang of combining the ingredients at the correct…
on 02 Sep 2009 at 3:35 amCheap car rental

Set a button somewher in each page and set link to “my page’ and click “choose”, a list will come up of every one you made. On secondary page set button to return to home page.
on 04 Oct 2009 at 1:24 pmhostgator coupons

I like to run optimizer tools to make sure my landing pages are converting to their max potential
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on 04 Nov 2009 at 3:45 pmR4 revolution

Hi,
I find here good importance to check and re-check Your Landing Page with have nice article…..
on 28 Nov 2009 at 4:04 amQigong

Definetly ask one of the partners at the store you’re visiting. They’ll help you get online. I know we’ve been having a lot of little glitches with it at most stores right now.
on 02 Dec 2009 at 5:24 pmpersonalised gifts

It is very easy, just connect to your server and upload all the files… make sure you place the files in a folder with a seo friendly name, could be the product name.
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The internet marketing has create the new ways to generate the online business.
on 03 Dec 2009 at 8:01 pmUnderfloor Heating

I strongly belive that a landing page to redirect a visitor could be used as one website for affiliate business withot having to build a whole website, as a matter of fact I know very little about bilding a website of several pages.
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If this were a PPC landing page, your quality score and bid cost will be improved if it resides on a site with content relevant to the ad, and at least one tiny link from the squeeze page to the main site.
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on 03 Jun 2010 at 11:09 amQigong

you put the burden on them to do the work. Just because someone clicked on a banner or ad, it doesn’t mean they are willing to invest the time it takes to read and navigate a landing page full of content.
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on 08 Jul 2010 at 11:56 pmGifts to Pakistan

Its really essential to check all the landing pages regularly. I have noticed while clicked on some Adsense ads the landing page shows Error or doesnt open. I also read on some blog few days back about the same. keep updating like that.
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on 14 Jul 2010 at 1:15 pmoutdoor furniture

I work at a company that specializes in user interface design so I tend to have our Information Architects create PPC landing pages. I have been very pleased with the pages they create for me and in turn have seen very good conversion rates.
on 21 Jul 2010 at 2:08 pmoutdoor furniture

Nice Post! One thing that I would add to this post is, NO NAV MENU on the Landing Page. If you have not tested a landing page with NO NAV MENU, please do so and let me know the result. My bet is that your conversion rates will go up.

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