Just found interesting articles at MoreNiche’s blog – Does your website show your true colours? – talking about psychology of colour. If you don’t know what’s MoreNiche here’s short information about MoreNiche. MoreNiche is an affiliate program for a select niche of products with high commission rate. If you’re not joining yet, I hardly recommended to you to join it and take all advantages and benefits, there’s also high quality guide, articles and resource for their publishers to make money online. They will give a further incentive Cash Activation Bonus to get started, the program rewards gives $45.00 just for joining and getting started. Signup for MoreNiche!.

Psychology of Colour

For designer students I think you had known about psychology of colour in designing. Where each color has its characteristic, every colour has its own set of positive and negative connotations.

Actually, most of web designers didn’t give the psychology of colour much thought. That’s fine, but it should be your attention to know about psychology of colour. Just keep it simple, no need to go to designer university. I’ll give you short note about psychology of colour.

It’s important when you design your site. It’s not only about design, but also as part of your marketing strategy you need to evoke emotions with your audience. For example in adsense colouring, you could find out there, there’re so many articles and reports about how colouring could effects increasing adsense click-throughs.

It’s become more important when you design a landing page. An attractive color will make that landing page making a lot of sales and conversions. You can also practice it in many cases, there’re so many examples and cases that attractive color and match with the perception of audiences will make a lot of advantages.

Here are some of the positive and negative connotations of the main colours:

Blue
Positive: tranquillity, calmness, cleanliness, strength
Negative: depression, coldness, fear, obscenity

Red
Positive: passion, strength, power, love
Negative: arrogance, danger, anger, evilness

Green
Positive: nature, fertility, wealth, safety
Negative: envy, illness, inexperience, greed

Purple
Positive: royalty, mystery, pride, sensuality
Negative: profanity, exaggeration, confusion, mourning

Black
Positive: sophistication, style, modernity, power
Negative: absence, evil, death, remorse

Orange
Positive: warmth, energy, enthusiasm, playfulness
Negative: warning, arrogance, fire, aggression

White
Positive: purity, peace, innocence, simplicity
Negative: coldness, cowardice, unimaginative, emptiness

Yellow
Positive: happiness, optimism, hope, intelligence
Negative: cowardice, dishonesty, greed, illness

So you had known that colour is very important, and it has many benefits and advantages when you choose and use the attractive color and match with the perception of audiences. It will connect you with the exact emotions you are aiming for and lead to more conversions and a more successful website.

If you have any experiences in colouring, please leave your comment, probabbly it will be useful for other too.

Realted Articles:

• Article list: Tips for using Affiliate Programs on Your Blog
• Make money online blogging: Blog Advertising
• Viralblogads Performing Pre-Launch Contest
• About
• The big making money online mistakes: information overload and do not focus
• Earning Report: November 2008
• Affiliate marketing action list
• Earning Report: September 2008